Brand Awareness 101: Spend Wiser And Shine Brighter Beyond Holiday Marketing Campaigns
By: Forbes Finance Council | Source: Forbes
The signal-to-noise ratio is highest during the holidays, so a big spend on brand awareness won’t travel nearly as far. Unless your only busy season is the holiday season, spend just enough not to lose awareness among your competitors. Then ramp it up later when prices are cheaper and the market is quieter. Create your own brand awareness season with sales and education during the rest of the year.

